AdSense
AdSense is an advertising partnership program through Internet media held by Google. Through its AdSense advertising program, owners of web sites or blogs that have signed up and approved its membership may install advertising units that form and material have been determined by Google in their web pages. The owner of the website or blog will get a profit sharing revenue from Google for each ad clicked by visitors to the site, known as a pay per click (ppc) or pay per click.
In addition to providing ads with pay-per-click system, also provides a Google AdSense AdSense for search (AdSense for Search) and referral ads (Referral). In the AdSense for search, web site owners can install the Google search box on their web pages. The site owner will get revenue from Google for each search conducted visitors through the search box, which continues to click on ads that are included in the search results. On referral ads, site owners will receive an income after click on the ad continues with certain actions by visitors who have agreed between Google and advertisers.
The term in AdSense
Publisher
Publisher is the person or owner who has joined and put AdSense ads on their sites.
Ad Units
What is meant by Ad Units are AdSense ads themselves. Ad Units consist of several types and sizes. The most common type of ad text. At the time a visitor clicks on this ad unit, then (if legal) advertisers will get revenue in accordance with the CPC values its.
Link Units
Link Units similar to Ad Units, except that the format is similar to the usual format of the menu we encountered on web sites. What distinguishes the Ad Link Units Units is at the user clicks on these ads, it will be directed on search results pages in Google's search engine. New publisher will earn when visitors click on one ad unit on the page. In practice, Link Units proved to generate more revenue than usual Ad Units.
AdSense for Content
AdSense for Content is installed on the AdSense ads in a page. The ads that appear are the ads that relate to the contents page. Or phrase using contextual concept. Ad Units and Link Units are included in the AdSense for Content of this.
Alternate Ads
In the AdSense for Content, advertising does not always appear. Reason, among others can be because it's advertising inventory relating to the content of the site is up or Google can not predict what the site actually. If this happens, by default, that displayed a public service ads or commonly known as the PSA (Public Service Ads). Because type of donations, so if clicked, this ad does not produce anything for the publisher. To overcome this, Google allows us to install the Alternate Ads or alternate ad. If Ad Units are made has been set by using the Alternate Ads, so if Ad Units can not be performed, which emerges is an alternative advertising that has been set previously.
Channels
Channels are a kind of label that can be given to the Ad Units, Link Units, AdSense for Search, and Referrals. One ad unit may have more than one label, and vice versa, one label can be used for more than one ad unit. On the Google AdSense page report, the report will be grouped based on Channels, so that will greatly facilitate the use of Channels publishers to analyze their AdSense performance. Generally, publishers will give the name of Channels on the same ad units in one site. If you want more detail, is legitimate to give the name of a different Channels in each ad unit at each site. Remember, the maximum number of Channels allowed at this time is 200 channels.
Page Impressions
Page Impressions is the number that shows how many times the page containing the Ad Units opened by visitors. Its value is not affected by the quantity Ad Units that is in the relevant pages.
Clicks
Clicks is the number of clicks on the publisher's Ad Units. In the AdSense report page, the publisher can see the total clicks she has received, and based on Ad Units or channel.
CTR (Clickthrough Rate)
CTR is the ratio in percent between the number of clicks received an Ad Units by the number of Ad Units display. For example, an Ad Units are displayed 40 times and clicked 10 times has a value of CTR 25% (10:40).
CPC (Cost Per Click)
The CPC is the amount of money that would be obtained by a specific publisher Ad Units when clicked. CPC values of each Ad Units vary and are determined by many factors, including performance and quality of the publisher's site. But in general, the maximum value possible is 20% of the value of dynamic bids offered by the advertiser.
eCPM (Effective CPM)
eCPM or CPM (Cost Per Million) is the result of the division between the amount of revenue the publisher with the number of page impressions (per 1,000) which he got from advertisements. For example, publishers who produce $ 200 from 50,000 impressions CPM will have a value of $ 4 ($ 200 divided by 50).
source by : www.google.com
www.wikipedia.org
